Radiance,not decoration.
Brows, lips and eyelids. Permanent makeup shaped to your features, your skin, your symmetry.

Services
Explore our permanent makeup services.

Customer's Reviews
"I would like to share my experience with men's permanent makeup. I naturally have sparse eyebrows, and I wanted to make them slightly more defined while also correcting their shape. At the same time, I was worried because permanent makeup often ends up looking bluish or too much like a tattoo. I spent a long time searching for the right artist. Eventually, I found Svetlana. She presents herself as the author of a unique technique that guarantees no blue tones and promises a very natural result. Two months ago, I had my eyebrows done by Svetlana using a powder technique. From the very beginning, she provided a detailed and personalized consultation. She carefully selected the eyebrow shape based on my facial features, which was extremely important to me, as I didn't want a "one-size-fits-all" result. Her work is very delicate, and the final effect is perfect. Svetlana is also a very kind and pleasant person. By the third day, the healing process progressed well, the initial layer had settled, and the color became soft and very natural. There are absolutely no blue tones, which was my biggest concern. I wanted a very subtle result while still correcting the asymmetry of my eyebrows, something natural-looking, without it being obvious that I had permanent makeup done. I am very happy with the result and highly recommend this artist from the bottom of my heart.""I wholeheartedly recommend Svetlana as a master. She is incredibly talented. My main request was to achieve a natural-looking eyebrow result and to correct the asymmetry. I am extremely satisfied with her work, all of my wishes were carefully considered and fulfilled. The shape of my eyebrows is perfectly balanced and tailored individually to my facial features. Very often, I see eyebrows with sharp, harsh angles, and I was absolutely against that kind of look. Svetlana truly listened to me and created a shape that perfectly suits my face. The result is very natural, both in shape and color. I have a beautiful soft brown shade with absolutely no unwanted blue tones. Everything looks subtle and harmonious, and I couldn’t be happier. This is exactly what I had been dreaming of: symmetrical brows, a beautiful shape, and a natural color. My eyebrows now look perfect every single day. Finally, I can forget about daily makeup and simply enjoy my ideal brows.""Wonderful experience, Svetlana is the best. Got powder eyebrows and PMU lips a few years ago and the result is still outstanding! So in love with it.""Great experience with Svetlana! Very attentive to what I wanted. Did a beautiful job! Love my eyebrows. It turned out perfect, with color, thickness and the shape was perfect to my face frame. Svetlana was very professional and did a wonderful job. Would definitely recommend to others :)""I'd love to share my experience of getting permanent makeup done by Svetlana Popova. I am truly impressed with the result and wholeheartedly recommend doing permanent makeup only with Svetlana. Her level of expertise is exceptional, and what sets her apart from other artists is the way her work looks so effortlessly natural and refined on the face. What I especially appreciated is Svetlana's thoughtful and professional approach. She takes time to explain everything in detail, provides a full consultation, and selects the pigment shade individually — which is incredibly important for achieving a beautiful, harmonious result. This isn't just permanent makeup — it's a form of modern facial art that enhances your natural beauty without being obvious. I'm absolutely thrilled with my brows and can confidently say: Svetlana is a true master of her craft.""Amazed on how my brows came out. Very professional and very detail oriented throughout the whole process. Went from very thin light brows to beautiful outstanding brows. Everything was perfect and the process was quick. Love how she communicates with her clients and also checks up on them during the healing process. Highly recommend if you want to get your brows professionally done and permanent make up. 💖""I recently had my eyebrows done with permanent makeup, and I couldn’t be happier with the results! Svetlana was highly skilled and made me feel comfortable throughout the entire process. She took the time to discuss my preferences and ensured that the color and shape were perfect for my face. The results are natural and beautiful, and I love waking up to perfect brows every day. I highly recommend her services to anyone looking to enhance their brows!""I couldn't be happier with my permanent makeup results! From the moment I walked in, I felt completely at ease. Svetlana was not only professional and knowledgeable, but also incredibly kind and detail-oriented. She took the time to listen to what I wanted, explained everything thoroughly, and made sure I was comfortable every step of the way. The results are beautiful and natural — I've had so many compliments already! It's such a confidence boost to wake up feeling put-together. If you've been considering permanent makeup, don't hesitate — Svetlana is truly a master of her craft. Highly recommend!""I love my brows, they came out so beautifully and it was amazing service! She is so nice!!"
Frequently Asked Questions
Does permanent makeup hurt?
No — most clients find the procedure comfortable. A numbing cream is applied to the area beforehand, which reduces the sensitivity of the skin.
During the procedure you may feel light prickling, vibration, or pressure, but there should be no pronounced pain.
How long does the procedure take?
On average about one and a half to three hours, depending on the area, the technique, how much work is involved, and whether there is existing permanent makeup.
That time includes the consultation, choosing the shape and color, preparing the skin, numbing, and the procedure itself.
When can I go back to normal life?
Almost immediately for ordinary daily activity.
For the first days, though, you do need to follow the restrictions: keep water off the treated area, and avoid intense sport, sauna, swimming pools, sun, and makeup directly on the area.
How long does permanent makeup take to heal?
The active stage of surface healing is the first five days, and surface healing is usually finished around day twelve.
Full stabilization of the skin and the color takes longer — on average about three to four weeks. That is when the final result can be judged objectively.
How long does permanent makeup last?
It varies. It depends on the area, the technique, your skin type, your metabolism, your age, aftercare, sun exposure, cosmetic treatments, and the pigment itself.
On average the result holds from about a year to several years, lightening gradually. Denser techniques last longer than the softest, most natural ones.
Does everyone need a touch-up?
No. A touch-up is not a required step for every client.
It is done only after full healing, and only if the shape, density, color, or individual areas genuinely need more work.

An investment in yourself
We buy makeup, shape our brows every morning, touch up lips and eyes, and then fix it all again during the day.
Permanent makeup works differently. One result, made well, stays with you every day:
- in the morning
- at work
- at the gym
- in the pool
- on holiday
- in photographs
- and on the days you do not feel like doing your face at all
Good permanent makeup should not make people ask:
“Did you get your brows tattooed?”
It should make them think:
“You look wonderful.”



